About You


Your needs are unique and we understand that every person we encounter  is different. That is why we learn about each client individually to ensure we find the right solutions specific to your situation. Our approach is to educate and advise on the best options available, and also anticipate and address challenges you may not know exist. We work to ensure all our customers have the solutions they need to be protected and successful.


Hello! My name is William Smith, Founder of Smithfin.

I firmly believe that as we get older, one needs to be proactive and  age forward in life and plan for life events.

We are  an independent life insurance comparison company for a reason. By being independent, we are dedicated to helping you find the best life insurance policy that fits your financial needs and pocket book.  We do not serve a specific insurance company, we serve you .

This is all we do.

What Makes Us Different at Smithfin?

Unlike a call center, we offer consumers more personal attention . We are your advocate in getting the best price that you can afford.  executives-imageWe will be there for you after you purchase your life insurance. You are not a number. You are part of Smithfin’s family.


Our Mission

As independent insurance advisors, we work for you and not the insurance companies. To best serve your needs, we represent over 60 of the top A-rated or better insurance carriers to offer you a wider selection of coverage options while ensuring that the coverage will be there when you need it.. With one call or email, we will shop all of the top carriers on your behalf saving you time, money, and frustration.

Our Commitment to You

We will never pressure you but what we promise to do is to empower you with knowledge.


Leaving a Legacy


At Smithfin, we want you to have peace of mind that you are providing protection for your loved ones that will create a lasting legacy .  Parents want to provide their kids and loved ones with the chance to succeed in life. Money, property and education are things that will increase the odds of this success. Life Insurance can help achieve your legacy for your loved ones at a minimal price.

Also, special causes and social groups, such as races, ethnicity , sexual orientation and religions are another common transmitter of legacies. In most cases, these are of the cultural type. A gift to an organization or a scholarship fund can create a legacy that could help countless individuals.

Call us today at 262-551-1298 for a free quote and needs assessment, or click the button on the top right side for an instant and free insurance quote.